Not happy hour. Not a formal tasting.

This one sits in the middle of the day—built for conversation and a lunch break.

Frey Ranch has built a reputation around estate-grown whiskey, controlling every step from grain to glass on their Nevada farm. That level of control shows up clearly in the glass—but it also makes the brand especially interesting behind the bar.

This session is about that side of it.

Join us with Frey Ranch Brand Ambassador Chris Dooley for a working-style midday session focused on how the whiskey performs in real programs. Bring your own perspective—what’s worked, what hasn’t, and what guests respond to.

We’ll talk through the lineup, share cocktail ideas, and trade notes across the room.

A break in the day.

A chance to reset—and pick up something useful.