A good bottle gets you in the door.A good partnership keeps you there.

This session looks at how brands and accounts actually work together—beyond placements, beyond menus, and into what makes a relationship last.

Ian Macleod Distillers brings together a diverse Scotch portfolio, from the unpeated, slow-distilled style of Glengoyne to the bold, smoky edge of Smokehead, alongside the return of Rosebank—one of Scotland’s most anticipated distillery revivals.

This session is about how those bottles show up in the real world.

Join for a working conversation around building programs, supporting accounts, and finding the right fit between brand identity and bar execution. We’ll taste through the lineup while exploring how different styles translate across menus, guests, and concepts.

A practical session.

Built for the bar, not the brochure. We're still working on the locking in the right location for this event. Check back on Sunday April 12th to sign up.